WHY
For many people working in community organisations or healthcare settings, talking about vaccinations can feel daunting. A lack of knowledge and confidence often holds them back from engaging in meaningful conversations about vaccines because they are a sensitive topic, shaped by personal beliefs, misinformation, and emotional experiences.
Community teams have told us that while they’re eager to support families, they often feel ill-equipped to answer questions or address concerns. The fear of saying the wrong thing—or not knowing enough—can lead to silence, missed opportunities, and ultimately, lower vaccination uptake.
HOW
We developed Better Conversations: Vaccinations “Vax Chat”— a behaviourally informed training programme designed to build confidence and capability in having open, supportive discussions about vaccinations. Vax Chat isn’t just about information—it’s about connection. It’s about giving people the tools to have real, human conversations that build trust and encourage action.
The programme covers:
- Understanding diseases, symptoms, and risks
- Health coaching techniques to support behaviour change
- Practical tools for having non-judgemental, motivational conversations.
WHAT
From our first session, training 5 community leaders which led to 115+ meaningful one-to-one conversations within weeks, we’ve trained over 2,000+ individuals across the UK, including healthcare professionals and community teams. The feedback has been overwhelmingly positive, with participants reporting increased confidence and a stronger ability to support families in making informed decisions.
WHAT
Participants have recorded significant improvements in their knowledge around vaccinations and confidence in having vaccine-based conversations. On a 0-10 scale clinical staff on average see their scores in their knowledge and confidence improve by 2.5 and non clinical staff have reported an average improvement of 4 in their scores.
“Amazing training session today! I have learnt a lot, I’ve learnt to understand different opinions and ways of communicating with others. Lovely and friendly ladies. Would recommend the training to others.”
Training participant
2,000+
community & healthcare professionals trained
>90%
of participants rate as very good or excellent
40%
increase in confidence to have vaccine conversations
“Brilliant informative and engaging, came away with tools and resources to use practically. Thank you, would recommend this course.”
Training participant
