WHY
Facilitate the Co-design of what is needed for the local people in the new community of Cranbrook, a Healthy New Town, created to deliver better services and promote population health and wellbeing. To craft an effective, joined-up approach across housing, education and health and social care.
HOW
We crafted and facilitated a series of engagement sessions in local community venues with people from the community, key partners and stakeholders connect and explore what Cranbook is like now, co-create a shared future vision and what needs to happen to achieve it.
WHAT
Craft their preferred social marketing approach tapping into what motivates women’s choices via ‘Hyperbolic Discounting’ and ‘Social Norm Theory’ by utilising behavioural messaging and imagery that portrayed a close bond between mum and baby and showed real women breastfeeding.
HOW
We utilised clean language, laddering and graphic scribe techniques to explore and capture people’s beliefs, values, lived experiences and emotions in a co-productive approach. Planning tools were used to encourage commitment to action and co-design actionable next steps.
“ICE provided actionable strategic recommendations crafted from the graphic scribes co-design work to bring the community together, continue the co-production with local governmentl.”
500+
Community members engaged with
5
Workshop sessions
180%
Increase in desire to engage
“ICE were very knowledgeable about different methods of focussing the social media campaign on the target audience. The use of champions, tailored social media messages informed by the insight work and a flexible approach resulted in a great level of interest.”
Alison Comley
Public Health
