Understanding behaviour is the key to unlocking meaningful change.

At ICE, we combine behavioural science, research, and co-creation to help organisations understand what really drives people and how to design interventions that work in the real world.

Whether it’s improving vaccine uptake, boosting lifestyle engagement, or shaping large-scale system change, our behavioural insights make the invisible visible,  transforming data into direction.

Why Behavioural Insight Matters

Traditional data tells you what people do. Behavioural insight explains why.

We explore the motivations, barriers and contextual factors that shape human decision-making. Our work helps organisations uncover the “why” behind low engagement, missed appointments, or stalled behaviour change and build strategies grounded in evidence, empathy, and lived experience.

Our Approach

ICE blends research rigour with real-world application. Our process typically includes:

• Behavioural diagnostics: Identifying key influences on choices and actions
• Qualitative research: Listening deeply to lived experiences through interviews, ethnography, and community conversations
• Quantitative analysis: Translating findings into measurable patterns and trends
• Co-creation: Working with communities and stakeholders to test and refine interventions that people actually want to use

Turning Insight into Action

What makes ICE different is how we apply insight.

We don’t just produce reports; we co-design responses. Our behavioural insights directly shape service models, campaigns, and communication strategies that deliver measurable change.

From designing targeted messaging for public health campaigns to reimagining pathways that increase accessibility, we help organisations act on what truly matters.

Our Behavioural Insight and Research Offer

• Applied behavioural research for health and wellbeing
• Co-created service and communication design
• Insight-led evaluation of interventions and campaigns
• Training and capability-building in behavioural science
• Longitudinal studies on population health and engagement
• Data storytelling and evidence translation for leadership teams

We’ve worked with partners across NHS England, ICBs, and local authorities to ensure their decisions are driven by insight, not assumption.

Why Choose ICE

1. Deep expertise in applied behavioural science and research design.
2. Proven ability to translate insight into effective strategy and measurable outcomes.
3. Co-creation at every stage – ensuring lived experience informs real solutions.
4. Track record across healthcare, local government, and complex systems.
5. Dedicated team passionate about helping people and places thrive through better understanding.

Let’s Shape Better Decisions Together

If you’re exploring how behavioural insight and research could strengthen your services or strategy, let’s start a conversation.

Together, we can make data meaningful and insight actionable.

Get in touch to see how ICE’s Behavioural Insight and Research can help you design interventions that not only inform change, but inspire it.