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CASE STUDY

From a small group to equipping national leaders

2,267 health professionals engaged

Project | Co-designing Primary care leadership

Specialisms |
Behavioural Insights, Graphic Scribes & Animation, Organisational Development

WHY

Co-create the mission, vision and strategy of a strong network of dynamic and supportive leaders, enabled to transform primary care to improve patient outcomes. Tell the networks story to attract more leaders into the network to become connected, supported and nurtured in a culture of empowering and mutual support.

A group having a meeting

HOW

Facilitated exploratory ‘ Collaborate Connect’ sessions with the leadership entrepreneurs to determine the movement’s ‘Why’, mission and drivers and connect them to the deep motives that matter to them utilising clean language questioning and capturing via Graphic scribes.

NHS Collaborative Illustration
NHS Collaborative Posters

WHAT

From these sessions, we developed a meaningful narrative and suit of engagement and communications tools including an explainer video to promote and grow the movement and it’s exciting ambitions.

NHS Collaborative Illustration

“ICE provided actionable strategic recommendations crafted from the graphic scribes co-design work to bring the community together, continue the co-production with local governmentl.”

2,267

People fed back

8

Cross regional events

300+

GPs engaged with

“When you find a team who so skilfully, explore capture and powerfully communicate your vision, you can just sit back and enjoy the results”

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